Cliff Kagawa & Silas Jansson

Faxe Kondi Appelsin needed to take a stand against Fanta as the preferred orange soda of the danish summer.

With a fraction of Fanta's budget, Faxe Kondi Appelsin managed to stand out with a "Improved Summer Design" campaign, stating and owning these obvious design advantages.

Thanks to Bates VMLY&R for the opportunity to work on Denmarks most iconic soda brand.